Why your company’s Job Postings fail.
With today’s fast paced technology – job seekers quickly can get a sense of a company by their job posting and the way your website interacts with them during this process.
If you or your company is posting a Job Opening on LinkedIn – then you are paying on average $295.00 per posting in each market. (Current pricing listed below.) Meaning – that you are spending thousands potentially and that money often can go to waste.
If you take a peek around LinkedIn – you will see some job postings have over 100 applicants quickly gathered – while others struggle to get 5 to 10.
Current LinkedIn Job Posting Pricing
LinkedIn allows you two methods – you can allow the applicant to submit his or her resume directly via LinkedIn and/or you can direct them to your website. On average – highly successful candidates that are being sought after will not go to your website due to the time it takes to struggle with your system.
Here are some interesting statistics:
- An average of 88% of job applicants that view your posting will apply to your job if it allows them to submit it directly via LinkedIn – easily and without hassle of moving to your website. (RECOMMENDED)
- An average of 53% of job applicants will apply to your job if it directs them to your website – meaning the other percentage simply click on to the next job and disregard your opening.
- For the 53% of people that do land on your website – if it takes more than 5 minutes to complete and/or requires them to type in a lot of manual data that could have been transferred via LinkedIn automated systems – you will lose over half of that traffic within the first 5 minutes. Meaning your abandon rate will be very high.
If your opening directs people to a complex system that requires the candidate to input a lot of manual data early on – you will lose them. Gain the information that allows you to get an idea if they are a fit. If not, send them a letter advising them it’s not a match. If you see potential – at that point you can direct them to further the process and it’s acceptable to expect them to dedicate 30 minutes or so of filling out preliminary questions and answers.
Think of it this way – if you go on a date and your date asks you to marry him or her after the first date and then hits you with a prenup the same evening.. you may walk away. The same holds true for this process. There are 100s of companies with job openings – people feel like you are more hip and in tune with today’s standards if you make the application process easy and simple.
One crucial piece to this whole process is the follow-up. If you are seeking entry-level candidates – they are waiting with baited breath to hear back from you as they are living paycheck to paycheck and applying for 50-75 jobs online per week. If you fail to give them a Yes, No or Maybe early on – they will move along and think you are antiquated. For more seasoned candidates – they are not as much concerned but will quickly form an opinion of you. Yet – by not having a follow-up it makes you look like a Mom and Pop and not a polished company. Thus, a good candidate will write you off as a scam / spam or not legitimate.
So now you may be asking yourself – how can I look polished and what’s the best way I can secure good candidates while I invest nearly $300 per job posting. Well… here is what to do. Remember, if you are a Small Business then this is crucial. If you work for a Fortune 500 company – then you should know this is how you make yourself look more polished. It’s not your money going to waste – but somewhere along the lines someone is keeping tabs on money spent and results coming from it. If you look like you’re on top of it – then you can only prove to more of an asset. If you blow thousands on these online campaigns and don’t get results – as an Executive Leader I will be looking to replace you. Don’t fall victim to ignorance.
Step 1: Use LinkedIn’s internal system to collect resumes. You’ll get a quick idea of what candidate is worth of a follow-up request and/or a quick not interested e-mail will do.
Step 2: If you are hell bent on not using LinkedIn – then use a site called Bull Horn Reach or Zip Recruiter. It’s a simple process that will make the candidate enjoy applying and only takes 2-5 minutes at most. They also integrate with LinkedIn making the process quick.
Step 3: DO NOT send candidates to your antiquated website that makes them type in countless data that can easily be transferred via LinkedIn’s automated systems or by using the websites mentioned above. Once they see you’re sitting back in the antiquated era of 2001 of the job application process – they will drop you quick.
Step 4: If your job posting directs candidates just to simply e-mail you – then good luck. You’ll get every spam bot in the world hitting you up and on top of that – it will waste your time as the candidates applying will be under-qualified and eat up your time and resource.
Bottom Line: Keep this process simple to begin with. Only make them go more detailed once you see interest. Follow-up with them post their application and give them a Yes, No or Maybe. Also – keep your application process hip and easy.Today’s job seeker is used to Click, Attach – SEND.
Stop wasting your money or that of your company. Work smart. Get results. Hire your staff and keep things moving. Fourth Quarter is fast approaching and you have no time to waste.
More about the author of this article:
Dennis A. Branch specializes in startups, the building / re-building of brands and acquiring the distribution, marketing and team to create an overall game changing presence in the industry. Serving over 14+ years in various Leadership roles within the telecommunications industry – and successfully launching the first 4G Network in the United States in 2009. He helped to take a struggling startup to a half-billion dollar annual producer with the lowest operating costs in the industry.
His clients and partners include many companies – such as Best Buy, Cox, DirecTV, Dish Network, Google, Intel, Lenovo, Miss USA / Universe Pageant Franchise, QVC, Radio Shack, Time Warner, Wal-Mart, Walt Disney World Resorts and World Wrestling Entertainment (WWE) to help secure distribution and marketing.